Mobile apps, meet performance tracking.
Track your app marketing with one powerful platform.
The biggest hurdle for marketing a mobile app is integrating SDKs for every ad network and publisher you want to work with. With MobileAppTracking, you never have to integrate another advertising SDK. Not only have we integrated with every major ad network, but you can generate your own server postbacks for passing conversion data to third parties.
Giving the right marketing source the credit for a new mobile app user is not always easy, especially since desktop tracking methods like cookies don't work very well on mobile devices. MobileAppTracking provides device fingerprinting as well as any other tracking identifiers you require, allowing you to select the best implementation for your business. This improves your ability to reconcile with the advertising partners of your choice.
Free App Analytics
You heard that right. We track all of your organic installs and user engagement for free. View your organic app installs over time and measure opens, closes, updates, purchases, levels, pages and any in-app events.
Seeing is believing. The dashboard designed by HasOffers for MobileAppTracking comes from years of innovation in performance marketing, and it's tailored to the needs of savvy marketers. The platform's interface combines real-time information with reactive visualizations, graphing multiple metrics across publishers and campaigns to quickly judge success.
In the world of mobile apps, user engagement makes all the difference. Especially with freemium app monetization models, knowing the quality of users coming from various marketing sources is crucial. View the in-app events generated by users over specified time periods, and analyze the value of each marketing source by measuring the quality of users it sends.
"Besides providing an alternative to tracking via UDID, MobileAppTracking also unifies tracking across multiple ad networks. Instead of needing a new SDK for each ad network, developers can integrate MobileAppTracking as a single SDK to track all ad networks..." Continue
Clients & Advocates
"At Zynga, we have many apps and we buy traffic from many major ad networks, which is why we needed a tracking solution that was simple and accurate like MobileAppTracking." AJ Yeakel, Zynga